Rubbish Olympic coverage from Ch7

Really have to wonder what the people who run Channel 7 are thinking. After spending all that money on extra digital channels it seemed a no brainer to use them to show different events. Obviously too hard to do. Or more cynically no competition meaning no need to innovate. SBS anyone?

http://www.zdnet.com.au/blogs/fullduplex/soa/How-Seven-blew-the-internet-Olympics/0,139033349,339291224,00.htm