Paywall at NY Times not working

Looks like the pay to view on the internet model being trialed by the NY Times is not working. If a flagship masthead such as the Times can't get people to pay to view then what hope do the rags have? Interesting to see how Murdoch will accept this, or deny and force the rest of the news empire behind paywalls. Even the most brain dead advertising exec must be questioning the value of advertising on a falling readership. Is the end for paywalls on newspapers or is it the end for newspapers? Perhaps just for the large newspaper barons.